Writing for the Internet is different from traditional publishing formats in three essential ways:

• Audience
• Format
• Lifespan

It is important to consider each difference while writing.

While audience is always a key consideration for any writer audience consideration is a primary factor for Internet writers. While the basic considerations of audience (who do you expect to be your primary reading audience?) remain the same there are some important differences.

First, it is important to remember that in traditional publications your audience is somewhat captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. However, on the Internet the audience can move away from your words with a click of the button so you need to be focused and on target. You can’t take time for a slow buildup or meandering discussion. If you (the writer) do not seem to be delivering the goods then the reader will simply move on. This does not mean you need to cater to the lowest denominator but it does mean that you need to know your audience as well as how to respond to that audience’s needs and desires.

Another important point is that many Internet readers scan documents quickly before committing themselves to reading. It is important to write clearly and concisely as well as use punchy headlines and subheadings as well as catchy introductions and conclusions as these are key points for scanning.

While at first glance Internet documents appear to mimic traditional print documents there are many major differences. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If you have written a coherent and cohesive piece then those readers may well move back to the beginning to read properly. In response to this, and the scanning readers mentioned above, it is best to break longer documents into several stand-alone pieces that can work together as a whole or as separate documents if approached in that manner.

Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So while it is important as a writer to be fresh and current also keep in mind that your reader may access your words at some undetermined point in the future.

Keeping these three key points — audience, format, and lifespan — in mind when writing for the Internet will help you achieve greater writing success.

1. “I can write a book in a weekend.”

I’m certain you can mutilate a couple hundred pages with words; however, that doesn’t mean that anyone will want to read them. Yes, I know there are prolific writers who can write a book in two weeks (Voltaire supposedly wrote Candide in three days). Usually they are professionals who have mastered a style and understand the craft of writing. Have you?

2. “I can write those ‘trashy’ books and make tons of money.”

Bwahaha! I love this one.

Many new writers see a 200-page romance or mystery and scoff. These things are so easy, they tell themselves. I can write this in a day. I doubt it, but maybe you can. If you do, will anyone pay you to read it? That is the difference. Those who sell in these genres usually have a passion for the craft that translates onto the page. Hate romance? Think mysteries are ridiculous? Believe sci-fi is for loonies? Then don’t write it, editors and especially readers can tell.

3. “If this crap gets published, I bet I could get a contract in six months.”

Define crap. One man’s trash is another man’s treasure. Don’t be arrogant and think the world should concede to your every taste (that’s what critics are for). Every writer is not meant for every reader. Just because you don’t like a book doesn’t mean it’s not good. It’s just not good for you. I don’t like okra; however, that doesn’t mean I need to start an anti-okra campaign. Diversity is what makes life interesting.

Okay, okay you’re not talking about taste. You’re talking about horrible, poorly written books. Yes, I know there are some truly bad books out there. Here’s the hard truth. Some bad books (poor grammar, poor structure and poor execution of a plot simpler than a fairy tale) get published. I have plenty of dents in my wall from an effective toss. However, these books are probably ‘placement’ books to fill a hole in a publishing list. Usually, these books sink and their authors are rarely heard from again.

Unfortunately, the existence of these books convinces people that getting their book published should be a breeze. Sure, and every person with a dream to sing will become the next International Idol. Is it fair? No. Do they care? No.

4. “I can write better than that.”

If you can, shut up and write. Nobody wants to hear about it. It’s as annoying as listening to someone explain what they would do if they ruled the world—well you don’t. Next!

5. “I’d write, if I had more time.”

You’ll never get more time; steal it. That’s what the rest of us do.

6. “I have the perfect book already written in my head.”

Sure, and I have the secrets to the universe taped to the bottom of my shoe. People who say this remind me of the naked emperor walking down the street trying to convince his kingdom that he’s clothed. You’re fooling no one except yourself and you look ridiculous.

Writing is work. Writers make it look effortless because that’s our job (imagine the disappointment you would feel seeing a dancer straining to leap off the ground).

I encourage anyone with a desire and passion to write fiction to do so. Write with meaning; write with truth and skill. Write because you must, not as a path to riches and stardom. It may come; it may not.

The real writers (beginner and pro) don’t talk about it; they do it. Be one of those.

1. Write as if no one’s reading. If you always imagine a reader perched on your shoulder, you’ll be afraid to take chances. At least for the first draft, ignore that imaginary reader and free yourself to write whatever crazy, impossible, lousy things occur to you. You can always fix it later – in fact, you SHOULD fix it later. But you’ll have nothing to rewrite if you’re too intimidated to write in the first place.

2. Show up at the page. Writers write. They sit down – ideally every day but at least as regularly as possible – and write.

3. Don’t polish the turd. If you find yourself spending a lot of time trying to save an idea, a chapter or even a sentence, it usually means it’s time to move on. You’re wasting your time trying to beautify something that, well, just plain stinks.

4. Make bad things happen to good people. Novels are driven by conflict, and that means bad things have to happen to your characters – these people that you’ve created and have grown to love over the course of your novel. Your main character can have a happy ending, but along the way, he or she has to deal with sorrow, disappointments and possibly even danger.

5. Murder your darlings. That sentence you LOVE? The sex scene that you’re sure will win you the Pulitzer? The pages that moved you to tears? Be prepared to kill them. In a novel, it’s the piece as a whole that matters – not so much the individual parts. Sometimes your best writing will have to see the sharp end of your editing blade to make things work.

6. Let Sean Connery write your sentences. As James Bond, he’s a man of action: things are not done to him, he does them. That’s how you should structure your sentences. Jason did not get stabbed by Susan – rather, Susan stabbed Jason. The weapon was not found by police – the police found the weapon. Writing in the active voice keeps things moving…and your readers reading.

7. When in doubt, pick one, any one. At some point in your story, you’re likely to face a fork in the road. Should Marianne get in the car? Or should she take off running down the road? Should she slap the guy? Kiss him? Reveal that she’s always secretly loved him? When you’re faced with a decision you can’t seem to make, just make it. Pick one, start writing, and see where it goes. If it doesn’t work out, you can always cut it and try again (see #5).

8. Keep your friends close and your reviewers closer. It can be helpful to get feedback as you go, but choose your readers carefully. Giving your precious pages to someone who is frustrated at their own inability to write a novel is like handing them a loaded gun … pointed right at you.

9. Rewriting is writing. You may have heard the old saw that “writing is rewriting,” but I like to flip it. Rewriting is just as valid a form of creativity as your first draft. Sometimes it takes more than a polish – it takes reaching into your gut and daring to make whatever changes need to be made, no matter how extensive they may be.

10. Skip and go naked. Be free. Have fun. Through the hard and often lonely work that is writing, remember to feel the joy. Unlike money, fame or even publication, it’s the one payoff that’s guaranteed.

Their request is seriously flawed, I’d reply. Anyone can become a better writer. When I taught English Composition at various colleges, I saw irrefutable proof of this. Students who submitted hackneyed, half-dead writing to start with turned in lively, well-written essays by the end of the semester. Likewise, I’ve seen plenty of writers whose work seems plain and unimaginative get assignment upon assignment from magazines while others with dazzling wordcraft skills can’t get published anywhere.

According to Stanford psychology professor Carol Dweck, I was right to question the query about talent. Dweck’s book, Mind-set: The New Psychology of Success, reports research showing that in education, the arts and business, people who believe talent is fixed and inborn do not fully develop their potential and do not recover easily from setbacks.

Those who believe talent can be developed, regardless of apparent starting point, not only achieve more but also prompt greater achievement in their children and staff.

Her best news: You can change your mind-set about talent or intelligence. In only two months, kids who were taught that the brain, like a muscle, improves with exercise saw their math scores rocket from F’s to B’s.

Toss out the belief that you either have writing talent or you don’t. Instead, approach getting published as requiring a set of skills that you can deliberately learn. These skills include:

1. Being sensitive to the differences between words. A good dictionary can help with this, if you consult it to learn, for example, whether a “cauldron” is the same as a “kettle” or when a gang member would be said to have “bravery” and when “bravado.”

2. Recognizing that getting your message across has less to do with what you meant and more to do with how readers understand the words you put together. If no one “gets it,” you must write it differently. Often this lesson is harder for those who feel desperately called to write than for those with a more matter-of-fact attitude toward writing.

3. Being willing to put a piece of writing aside, look at again in the cold light of the morning and rearrange, replace and revise the elements of the piece to tell the story more clearly and more artfully.

4. Having the discipline to learn and apply the rules of spelling, grammar and usage. Yes, when your work is accepted for publication you’ll usually have an editor who’ll save you from major mistakes. But editors prefer working with those who know and follow the standards of professional writing.

5. Being able to bounce back from disappointment. In the writing business, the possibility of rejection never goes away. Successful writers learn not to take it personally for more than an hour or so, then they simply go on to the next publication outlet or the next writing project.

From what I’ve observed, these five skills and attitudes matter much more for success as a writer than anything we’d generally label as talent. Resolve to develop yourself along those lines and you’re certain to get somewhere as a writer. Really!