CubeWeek » Innovative Ideas http://cubeweek.info Business and Technology Magazine Fri, 15 Jul 2011 07:34:51 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The Opportunity of Adversity http://cubeweek.info/686/the-opportunity-of-adversity http://cubeweek.info/686/the-opportunity-of-adversity#comments Thu, 26 Aug 2010 11:19:17 +0000 Guest Author http://cubeweek.info/?p=686

The thesaurus might equate “disabled” with synonyms like “useless” and “mutilated,” but ground-breaking runner Aimee Mullins is out to redefine the word. Defying these associations, she hows how adversity — in her case, being born without shinbones — actually opens the door for human potential.

]]> http://cubeweek.info/686/the-opportunity-of-adversity/feed 1 Sweat the Small Stuff http://cubeweek.info/511/sweat-the-small-stuff http://cubeweek.info/511/sweat-the-small-stuff#comments Tue, 13 Jul 2010 11:00:21 +0000 Guest Author http://cubeweek.info/?p=511

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

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