What Political Campaigns Can Teach Business
By Guest Author
According to social media analyst Charlene Li, selling a product is much like selling a candidate. The best approach is tap into your core group of supporters, empower them to evangelize on your behalf and then let go! Li says that the rise of social networks has impacted the way politicians communicate with their base and that businesses can learn to have a conversation, rather than “message” their audience. Another tip — businesses should develop a thicker skin when it comes to negative feedback and respond to criticism in real-time, like politicians are doing via the internet.
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At BNET, managers find practical, trusted resources for the business challenges they face every day and effective techniques for moving their companies and careers forward. From business news and strategic analysis to the latest management research and best practices, BNET is the go-to resource for managers.
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Thanks for posting this! i really had good time reading this.:)