Transparency in Business
By Guest Author
Are businesses showing “too much” these days in an attempt to be transparent?
About the Author
Crystal is a marketing consultant, speaker and owner of a Houston-based marketing firm. Crystal’s passion is empowering small business owners through sharing effective marketing strategies. Crystal is available for consultation, speaking engagements, projects and private company webinars.
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I think that the best thing it to have some balance, because on one hand, if you are too sanitized, you do not stand out and no one will remember you, but on the other hand, if you are too wild and freaky or outspoken on sensitive topics, you could lose business that way was well. Ideally you should present yourself authentically while at the same time avoiding publicly talking about sensitive issues that could potentially alienate your customers.