Sweat the Small Stuff
By Guest Author
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
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TEDTalks shares the best ideas from the TED Conference with the world, for free: trusted voices and convention-breaking mavericks, icons and geniuses, all giving the talk of their lives in 18 minutes.
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